|Motorcyclists are more vulnerable to injury than other road users so saving riders’ lives and preventing injuries remains a critical road safety challenge.
October is Motorcyclist Awareness Month so it’s the perfect time for us all to remember that road safety is everyone’s responsibility.
Our new campaign features real riders and their stories reminding us that there’s a life behind every helmet.
It doesn’t matter if you’re on two or four wheels, we can all do our part to keep everyone safe on the roads.
Watch the riders’ stories here.
Get involved in the MAM community on Facebook here.